

Beyond Electrolytes: Why the Hydration Category Is Solving the Wrong Problem
The functional hydration shelf has become a contest of nearly identical electrolyte formulas. Real differentiation is not about doing electrolytes better. It is about reframing hydration from fluid replacement to full cellular replenishment. Learn why a broad-spectrum trace mineral beverage ingredient gives formulators a more complete and more defensible story, and what makes that story stand up to scrutiny.




























