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The Trace Mineral Gap: Why Today's Clean Labels Are Missing What Matters Most
Clean labels have become experts at telling consumers what is not in a product. But they rarely address what is missing from the ingredients themselves: trace minerals. With soil depletion reduc-ing the nutrient density of plant-derived raw materials, formulators face a category blind spot. The brands leading the next wave of innovation will be the ones that deliver mineral density, transpar-ency, and functional performance in a single, traceable ingredient.
John Kowalski
2 days ago3 min read


What to Look for in a Bulk Fulvic Acid Supplier: A Clean-Label Formulator’s Checklist
Not all fulvic acid suppliers are equal. This clean-label formulator’s checklist breaks down what to evaluate before you commit, including source material and concentration transparency, certifica-tions, formulation compatibility, and supply chain traceability.
John Kowalski
Apr 24 min read


Mineral Logic/AgTonik Announces Leadership Transition to Support Accelerated Growth
Mineral Logic announced a strategic leadership transition as founder Andrew Bruex assumes the role of Chairman and Greg Bruex becomes Chief Executive Officer. The move positions the company to accelerate growth across nutraceutical, functional food, clean-label, body-care, and agricultural markets.
John Kowalski
Mar 122 min read


Why Do Two Batches of the Same Ingredient Behave Differently?
Inconsistent ingredient batches slow formulation and erode trust. Learn why batch-to-batch reliability matters in product development.
John Kowalski
Mar 52 min read
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