Product Differentiation with Enhanced Immunity & Additional Nutritional Support
Updated: Oct 7
As the calendar shifts towards Autumn and the cooler months return, the need to help your customers with enhanced immunity and additional nutritional support through your product offerings, only increases. From a marketing perspective, this is also a good time to review your product lines, including those key differentiators that are unique from your competition.
One way to do that is to incorporate fulvic acid or a fulvic acid blend. Why fulvic? Because its nutritional support of the immune system, its boost to physical energy and to the cardiovascular system, its ability to improve endurance and heighten blood health, and the fact that it comes in multiple forms, ie., a mineral powder, a liquid, an alkaline liquid or a custom blend, makes its benefits undeniable and arguably unparalleled.
In 2018, an article was published in the US National Library of Medicine and National Institute of Health that showed fulvic acid’s therapeutic potential in treating chronic inflammatory disease. It has been shown time and time again that it re-mineralizes the body with its high mineral and electrolyte content giving the body the extra boost it often needs. By using fulvic acid’s high-quality trace micronutrients as a nutritional supplement and differentiator as well as a micronutrient, lives are literally improving.
In fact, as I wrote this, a news article stating similar facts, landed in my inbox, “CRN Supplement Survey Shows ‘Intensified focus on ingredients to support overall health, wellness & immunity.’ Fall is indeed the time to highlight the means to optimal health. As we all know, the number one reason anyone takes supplements is for overall health and wellness benefits. Throw in colder weather following a pandemic and the needs of customers only goes up. Brian Wommack, senior vice president of communications at CRN states, “We’ve witnessed from CRN’s COVID-19 survey that the pandemic has not only encouraged the majority of Americans to be more conscious of their health and wellness, but the crisis has also forced consumers to adapt to the current reality and change some of their previous lifestyle behaviors.” Fulvic acid to the rescue!
For contract manufacturers and supplement brands, adding fulvic acid makes sense on so many levels. And particular to Mineral Logic, our nutraceutical powder is offered in contract manufacturing-friendly individual kilos, highly concentrated, and batch-matching to ensure efficiency and cost savings, while simultaneously maintaining optimal effectiveness.
Whether your products fall under the categories of nutraceutical, beverage, functional food, or body-care, fulvic acid may very well be the supplement to set you apart, to truly assist you with helping your customers reach optimal health.
Contact us today for more information.
Disclaimer: Our fulvic products are for supporting overall health by way of supplying minerals, trace minerals, antioxidants, electrolytes, and other micro-nutrients. Our products are NOT meant for the treatment mitigation or prevention of any disease or health ailments.